Artaaj Events

We made some new friends last month working with the team at TCL, one of the largest electronics manufacturers in China. A big shout out to Miller, Eric, Frank, Paul and the rest of the cool TCL Middle East team!

TCL made their entry this week into the Middle East Market with a large Dealer Conference held at Jumeirah Beach Hotel on Saturday, 3rd June. We handled the entire event for them from developing invitations, venue branding, designing and executing an exhibition stand, hostesses, public relations, the works!!

Of course, we were thrown a few challenges along the way. Our curvaceous hostesses had some trouble fitting into a slender Chinese costume, warranting multiple trips between Dragon Mart (Dubai’s Chinese expo) and the tailors. Then there’s the story of the TVs that just wouldn’t fit!! But everything was sorted out at the end.



With only 12 hours to setup scores of branding at the venue, the clock was ticking away, and our teams were working around the clock. At 11pm on Friday, we got a call that the event agenda had to be changed, as our delegation had to leave early to catch a plane, which of course meant changes to our Operations Schedules, Event Flows, Director’s Script and the all important Script for the emcee. At about 4am we wrapped up the paperwork, and it was back to setup.



Alls well that ends well they say, and it all worked out quite well in the end where we were set and ready about an hour before the event. Got a few rehearsals underway, and we were off to a flying start!



The cherry on top came a few days later when all the important dailies carried our launch, with some fantastic media coverage, thanks to Sadri, Nabila & team!