Artaaj Events

This past month, our team donned aprons to conduct live cooking demonstrations of celebrity Chef Maria Khalifeh’s tasty mocktail recipes at stores across the UAE!!

Kraft food International appointed us to arrange the events to promote their Tang brand of powdered drink. Tang was used as a key ingredient in the preparation.

Artaaj managed the training of the demonstrators, arranged campaign logistics and supervised the actual shows at the store level.

Special Tang cans with a booklet of the famous recipes are widely available. The promotion will run throughout the summer.

After a successful launch of Saadiyat Island, a billion dollar project, in April 2006, they recently held a cocktail reception at the Emirates Palace Hotel to announce a new association with the Guggenheim Foundation. Bates Pangulf, reappointed Artaaj Events to assist them Quite literally, 3 days before the event, a requirement came up to source & provide models & hostesses. Usually, a fairly simple requirement, we were challenged to find 11 hostesses to travel to Abu Dhabi. Within a day the arrangements were made, thanks to our star, Arafat, the costumes ready and pressed, on the day 11 beautiful girls, dressed in gorgeous golden kaftans were pleased to welcome guests at the Emirates Palace.

We are launching a new tower called “Elite Residence” which will be built in Dubai Marina by Tameer Group. We have built our concept around the idea of "The Art Of Building". More than 700 VIP guests will be attending the Launch in the Grand Hyatt in two weeks.

But I cannot tell you more, you will see it in 2 weeks with many details and photographs.

Evian – eau minerale Naturelle from France was the product of focus at Artaaj this past couple of weeks.

Consumers across the UAE have seen demonstrations of Evian’s Brumisateur – a moisture spray that tones and refreshes the upper layer of the skin. Artaaj managed promoters greeted consumers at stores, demonstrated the product and explained to them how the product was beneficial during the summer heat in the UAE.

The promoters also advertised the special consumer offer on the purchase of the 50ml.

Training was conducted at the Artaaj offices by Angela Farka of Danone. The distributor Armada was also present.

The promoters wore branded gear and demonstrated at a branded kiosk. Promoters collected data and information from consumers and buyers of the product. More than 50 sessions of 3 hours have been conducted so far and more than 3000 consumers have already been contacted.

We are very very busy this week with 16 proposals to be sent out, all very exciting as cars launches, companies anniversaries, properties launches and animals purchases!!!

Yes, you have read properly!

We need to buy for the great outdoor show we are working one

16 camels
4 horses
10 goats
and 3 donkeys

I promise, every day is different at Artaaj ;-))))

How do you think we have lived the World Cup? Perfectly well!
After the different exciting or sad results, especially for Matthias our German Member, we went couple of us to watch the finale and guess who was the best supporter of Zizou? Noooo not Flo and Assyah but Farimah, our Iranian designer ;-)). She was shouting supporting him during the all game.

Farimah, don't feel so sad for Zizou, I promise to ask him to call you to explain what really happened ;-))))))

Edit: Biju called to ask if the italian girl has contacted usto apply for a job. I said, no, not yet, strange no? ;-))))))))

I was in France the past 10 days to see my family but also celebrate my birthday..Noooooo a lady DOES NOT HAVE to give her age and a gentleman SHOULD NOT ASK ;-))))
Anyway, in the middle of a doctor appointment (and no, I am not getting younger!), I received a phone call from Dubai... Haaapppyyyy Birthhhddaayyyy toooo youuuuuuu!
Wow! What a surprise, my dreamteam calling just on D-Day, I was amazed...Thanks guys!

Not enough ;-) Just after our weekly meeting on sunday...Pafffff... a big Pink Cake with 26 smily faces enter the room to wish me the best ;-)))))

Nothing else to say THANK YOU Guys, YOU are the Best, the cake was delicious and the fresh cream excellent for my skin ;-))

Tiffany’s potato sticks – get promoted this summer at stores across the UAE. Artaaj trained promoters greet consumers and invite them to sample the various flavours.

Many consumers said that the snack was very crispy and delicious. A few commented, “the packaging looks very fresh and cool”.

Promoters wore t-shirts and caps with the logos of the brand and displayed the samples on branded tables.

In the past months more than 10,000 people have got a chance to sample the flavours of Tiffany potato snacks.