Artaaj Events

Team Artaaj is in a flurry of activity today! We are handling the logistics of a gala dinner tonight, being held at Al Sahra Desert Resort, our clients, hosted by the Dubai World Central, in honor of the 12th World Route Development Forum, Routes2006, which is bringing together a record 2,000 plus representatives of airlines and airports from across the globe. It is a proud day for us today as the team gears up to manage 102 people on site, taking charge of traffic, logistics, ushers and ambient entertainment. We’re taking advantage of our growing team with account managers pitching in with the operations team – bringing the count on our Al Sahra dream team to 16!

We are expecting about 2500 people on site, arriving on 79 buses and for months now we have been planning traffic paths, sourcing Middle Eastern themed entertainment and putting it together. We created a welcoming ceremony for the delegates comprising of traditional Khaleeji Dancers and children offering dates. As they walk through the meandering path, they will be entertained by fire performers, acrobats, sword fighters, whirling dervishes and live minstrels. Ushers will guide guests through the venue where the resort is putting up a sumptuous spread of Arabian delicacies.

And after dinner entertainment, will, of course, be the extravaganza – Jumana, Secret of the Desert, a one off sneak peak for guests, due to premiere at the end of October 2006.



Hats off to Johan, Gerhard, Katrina and the rest of the Al Sahra & JSOD team for handling this mammoth task, it has been our pleasure to be able to take over some of your load! Congratulations of course to Rimzie, Dorothy, Yolly and the team from DCA!

Artaaj Launches BubbleDeck in the Middle East.

If there ever was an example that our line of business is truly unique, one doesn’t have to look any further than our latest event, organized for Audeo Maxima, the Middle East launch of Bubbledeck® technology, which is a unique patented system which radically improves building design & performance while reducing the overall cost.

Jargon? Yes indeed! Have we handled an event for the building industry before? Not at all. This is just another example of the “Artaaj Event Technology” where we apply a systematic process to organizing an event to success.

The event started with a show by world renowned German acrobat ‘Jens’, focusing on the flexibility of product, albeit the strong emphasis on inner strength. His lithe moves mirrored product lightness, and finesse as well as safety. The décor reflected the green colour of the BubbleDeck logo, with the color white accenting the stage. A display area showing various stages of BubbleDeck production was created to demonstrate the use of the product. The stage backdrop was the BubbleDeck logo, with the product model and logo on either side.

Mr. Fahad F. Bubshait, CEO, BubbleDeck ME made the introductory address and Mr. Paul Harding, MD, BubbleDeck UK, explained the technical aspects of the product. Guests were surprised to meet the inventor of the system, Jorgen Breuning, who had graced the event with his presence. This was followed by a DVD presentation, followed by the Q&A session with guests participating in an animated discussion.

Artaaj managed the invitation process, creating a qualified database of 700 decisionmakers for the client. The giveaways - (goodies bag) had a laser pointer/torch/pen, a brochure and a DVD on BubbleDeck ME. The media attended and had interviews with Mr. Fahad. Centre table flower arrangements, all-round décor, beautiful, gracious hostesses with their matching livery, invitation design, brochure design, bag of goodies, the MC of the show and the entertainment, all were Artaaj-ed there. A stylish event for a great product. No wonder, Farima and Molin were beaming from end to end in a “constructive” sort of way. Great work ‘Team Artaaj’!

In a campaign commissioned by TBWA RAAD, Artaaj has hired, trained and scheduled hostesses to launch a ground activation program for Etihad Airways. The program involves promoting Eithad Airways by handing out Etihad branded stickers that consumers can place on their car.

In the second half of the campaign, a team of Etihad representatives would attempt to ‘spot’ cars carrying the stickers. Once spotted, their names go into raffle draws where they can win flight vouchers to destinations world wide from Etihad Airways.

The program will run at the UAE’s top four malls selected on profile of consumers and high traffic flow. The event would be held through out the month of September at the end of each week to take advantage of the week-end traffic. The ground activation is amplified through a radio promotion.

The hostesses are expected to welcome consumers to the stand, track all vouchers handed out, answer any Etihad related queries as well as quell any doubts about the promotion.

As part of their customer relationship management operations, Panasonic Middle East launched their continuing efforts for their loyalty program in an Onam celebration organized at the Al Nasr Leisureland.

Artaaj placed a team to register guests in the Panasonic loyalty program. Guests were encouraged to fill an application form for a card which gained them discounts on purchase of products from Panasonic.

Artaaj managed a staff of six to intercept guests at all entrance points. The team explained the special raffle draw that was to take place during the show. A total of 500 guests were added in the loyalty initiative.

Additionally, Artaaj organized a team of logistics personnel to set-up the Panasonic product display to create brand awareness.

In an exciting midnight campaign, Artaaj managed to reach out to 100,000 consumers across Dubai and Abu Dhabi with the Dove message about how to care for their hair.

The Dove message in the form of shampoo samples and leaflets was dropped off at residential homes for the family to try.

The 50ml samples of revitalizing shampoo and information leaflets were packed in blue branded pouches and dropped off at homes.

A three tier control mechanism was applied. Area maps were prepared and approval was sought from the client, Unilever. Vans carrying the product samples were handed over their individual route plans. Supervisors were attached to each van team. Random quality assurance personell were sent for final checks.

Distributors wore t-shirts and caps with the logos of the brand. All product cartons were labeled with the Artaaj logo to ensure that the correct product was being sent to the locations. A final report of the area-wise breakdown of samples distributed was prepared to signify the success of the campaign.