Artaaj Events

Jamila is Arabic for beautiful. The new Arabic doll Jamila from Simba Toys, replete in an abaya and henna motifs on her hands is testimony of the beauty of Arabic women. She represents the culture of the Arab World, and is a role model for young children on how to live life as a Muslim girl adhering to the customs of Islamic society.

Simba toys launched Jamila through the Carrefour chain just before Eid. Proving to be a hit, the dolls sold out in hours! The second leg starts on the 24th at The City Centre, Deira. Artaaj is providing the real life look-a-like model of Jamilla, dressed in the very same costume of Jamila, with the beautiful henna motifs on her hands. The star attraction? “Jamila” will be personally autographing A3 size Jamila posters for children!

Following the success of the inaugural year of the Abu Dhabi Awards in 2005, the Government of Abu Dhabi has announced that the nomination process for the 2006 Awards will run from the 6th October through to the 1st of November, 2006. The Abu Dhabi Awards are a chance for the residents and citizens of the Emirate of Abu Dhabi to recognize and honor people they know who have made a special contribution to building a greater sense of community and social welfare in Abu Dhabi. The Abu Dhabi Awards are created under the guidance and auspices of His Highness Sheikh Mohammed Bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi.

To this end, Artaaj has been commissioned by Impact BBDO to organize the nomination drive in the cities of Abu Dhabi and Al Ain. Artaaj has been responsible for managing:

1. Collection centres at more than 65 location across Abu Dhabi and Al Ain
2. Kiosks at more than 16 high traffic venues such as malls, hospitals, stores, universities and clinics
3. Clearance of the entries through the post office
4. Clearance of the nomination forms from collection boxes and kiosks
5. Distribution of 75,000 nomination forms in residential areas of Abu Dhabi and Al Ain

A week of trainings and interview selections were organized to select the best consultants to man the booths. Procuring permissions from all locations took over two weeks of planning and organization.

This past week, the team succeeded in setting up 15 statues of 3 meter height along the Abu Dhabi Corniche to create added publicity for the Abu Dhabi Awards.



The aim of the campaign is to collect 12,000 nominations by the 1st of November, 2006.

We were recently invited to provide teambuilding solutions for Nokia for a client conference. The brief was to have both the Nokia and the client team interact in a fun and unusual format. We turned to one of our favorite teambuilding solutions: Djembe Drumming!

The drumming was a wake up call - first order of business at the conference! After the welcome speech at 9.00 am, the facilitator and her assistant, walked into the ballroom drumming aloud catching the attention of the guests. After a two minute non-stop drumming session, she unveiled the surprise for the guests - The African Drums hidden under their tables. The facilitators introduced the group of 80 people (each one with their own drum) to simple rhythms and started a vigorous drumming session. While all enthusiastically drummed in unison to create a loud drumming noise with different rhythms, she made them aware of the strength of Team Spirit. The drumming activity thus became the game, the icebreaker, completely energizing the conference.

Further excitement came when Sam Hilton was handed two Shekere (African shakers), asked to choose a team mate from the guests and hand the other Shekere to him/her. This was cloned until a group of 8 were created. They now created their own beats and rhythm’s with Shekeres, while the others drummed in the background thus showing how different groups in an organization can unify to achieve success.

The 40 minute session ended with everyone on a high and saying “AYA” – (meaning ‘I’m ready’ in Ga, a language from Ghana). Sure woke everybody! Enthusiasts clicked snaps with the drums and some even wanted to buy them!

That’s not difficult, when you can have an igloo for dessert. Yes the igloos we’re talking about here are the delicious slurp-able ones of the edible kind – IGLOO Raspberry and Mango, Fruit’n’Cream Duet ice cream. They are the stickless delight that one can eat on the move. Ashifa and her gang of four promoters – dressed in IGLOO branded T-Shirts and Caps spent more than two evenings handing out Duets to the children, nature-lovers and sportsmen of Zabeel Park.

The IGLOO Fruit’n’Cream Duet promotion campaign kicked off on the evening of the 15th of September, at the entrance No. 3 of Zabeel Park. At 4 pm the IGLOO trucks arrived with their load of chillers boxes and ice cream. Soon the ice cream was off loaded from the truck and into the chillers set up in strategic locales and the IGLOO advertisement boards neatly set off around the beautiful palm trees. From then on the distribution of ice creams and flyers kept the promoters on their feet.

On the second day of the promotion they were located near Entrance No. 1 near Trade Centre, and moved into the play area distributing flyers and ice cream among the boys playing football and cricket. They spent time with the families there talking to them, encouraging them on to try the flavors. On the two days from 4 pm to 10-30 pm the promotion reached a wide range of the people of Dubai.