Artaaj Events

.. And we had three of them - bright colourful finches – representing our client ViewSonic at their exhibition stand during Gitex this past November.

The three Gouldian finches that form the ViewSonic logo have become a well recognized symbol of excellence. ViewSonic strives continually to ensure that customers around the world associate them with the attributes that characterize the company - superior quality; beautiful, vibrant colors; appealing warmth and friendliness.

When designing a logo for the company, ViewSonic Chairman, CEO and Founder, James Chu, sought to develop a powerful brand image that would denote superior quality and attributes such as brilliant color and sharp resolution. Chu began searching for a symbol that would achieve these objectives while projecting friendliness, comfort and value. Thus was born the idea of utilizing the three Gouldian Finches. Gouldian finches (also known as the Rainbow Bird or Lady Gouldian Finch) originate from Australia and are members of the finch family.

The colourful birds certainly made a splash at the exhibition! They entertained passersby, handed out goodies and gave out several sales pamphlets. The mascots provided a great photo opportunity as well.

Artaaj was commissioned by Portsmouth Agency to organize the logistics of the bird costumes, train the personnel and supervise the activity.

Ubuntu, pronounced /ùbúntú/ (oo-BOON-too), is a sub-Saharan African ethic or ideology focusing on people's allegiances and relations with each other. The word has its origin in the Bantu languages of Southern Africa. Ubuntu is seen as a traditional African concept: “a person is a person through other persons”

Using this ideology as a theme, we organized a team building event for branding agency, Enterprise IG. This was no ordinary corporate event, using projection screens and a meeting room. Instead, we created the event in the middle of the desert where the only means of light was the full moon and a campfire!
To suit this theme, we created invitations to look like treasure maps, with an X on the location of the event. The team was gathered around a campfire, when our hugely popular drumming group, came into the site drumming away. Using this age old means of communication, the team learned to drum in sync, a great, energetic start to the event.

Our client also had the idea of using story telling as a means of sharing experiences, around the company’s tagline: Bright Ideas Beautifully Crafted. A storyteller started off the session by telling an ancient Mexican legend behind the formation of constellations in the sky: bright ideas, beautifully crafted! The CEO and MD then shared stories of the successes of the company and how together, they could become the brand inspired performers!

The team building was followed by dinner at a private campsite, a live guitarist played tunes of Cat Stevens and Simon and Garfunkel; afterwards, Arabic music was played where the team drummed to and belly danced!

At the end, they took home with them personalized drums to remember this evening.

Palette, the leading hair colour range from the house of Schwarzkopf, commissioned Artaaj Events to organize a sales promotion drive for them at the Carrefours Hypermarkets across the UAE. This was a national-wide promotion where any consumers who purchased hair colour from Pallette would get a scratch and win card upon proof of purchase. The card would give consumers a chance to win fabulous gifts such as Pashminas, branded hair brushes, hair dryers and protective capes.

Artaaj trained consultants, dressed in branded uniforms, advised consumers on the hair color that would suit their complexion as well as the colours that were in fashion today. The consultants held a specially designed colour palette against consumers hair for them to check their chosen hair colours.