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06/27/2007
Artaaj in the News
A few weeks down the line from our birthday celebrations, and here’s what the press had to say about us!
BIRTHDAY CELEBRATION IN GRAND STYLE

“Party the night away was the slogan of those who took part in the gathering
Artaaj is one of the biggest event management agencies in Dubai with high profile clients. To celebrate their fourth birthday. Artaaj invited all those they considered “friends and family” for an evening of celebration.
As Artaaj specializes in organizing events, it was no surprise that this one was pulled off beautifully. Taking place at the classy Lotus One in Novotel, invitees gathered for a relaxing evening.
The event proceeded into the early hours. It was a splendid birthday for Artaaj, and hopefully we will see many more.”
~E+
GLITZY AND GRAND

“We couldn’t resist the offer of a night of cocktails and dancing, so we smooched down to the trendy Lotus One bar to celebrate Artaaj Events 4th birthday! And as expected the dynamic event organizers kept us entertained until the early hours of the morning. The only trouble was getting into work on time the next morning!”
~OK! Middle East
An Arty Night Out


“Lotus one played host to top events company Artaaj’s fourth birthday celebrations last week. And the musical performances, free-flowing cocktails and delicious canapés on offer ensured that everyone had a fab time.”
~Ahlan
THE BIRTHDAY SHINDIG

“WHAT: Artaaj fourth anniversary cocktail party.
WHEN: Wednesday, May 30.
WHERE: Lotus One.
WE ATE: Hot canapés and divine dark chocolate cake.
WE DRANK: Artaaj martinis – specially concocted for the brand in the colour of its logo; yellow and black (just like Grazia!)
GOSSIP: It’s only natural that one of Dubai’s leading events companies would throw such a fabulously hot bash to mark their birthday. With special dancers flown in from Europe and a host of fabulously giveaways, the glittering do saw some 300 guests working their moves into the wee hours at Dubai’s hippest nightspot.”
~Grazia
A TIME FOR CELEBRATION

“Artaaj Events celebrated its fourth anniversary at a glittering party held at Lotus One, Dubai International Convention Centre.”
~City Times, Khaleej Times
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06/13/2007
ADGAS Celebrates 30th Anniversary with Artaaj Events
Artaaj was recently commissioned by ADGAS to organize a gala dinner for 800 persons to commemorate their 30th anniversary. We worked with the ADGAS PR team to visualize the event, reflecting 30 years of history from the conception of the company till date, suggesting a special anniversary logo for the event.
Possibly the most interesting aspect of the event was creating a bespoke presentation for the event. A most unusual artform was chosen as the medium – hand shadow graphy, the art of creating shapes in shadows using only human hands. The concept was to reflect the marvelous achievements of human beings, having started with their hands.

Based on research, documentaries and old photographs, we created a story board for the artistes. We flew overseas to brief the hand-shadow-graphers, decide on the script, music and other details. Once a script was created, a voice over artiste was brought on board for recording, and the voice track was then mixed with the chosen music. After weeks of practice, the hand-shadow-graphers were finally ready.

Meanwhile, the team in Dubai were busy handling the details of the event. Décor, stage, branding, and a photo exhibition were to be created.
The prefunction area was decorated in the client’s corporate colours, with blue colour washes. An exhibition of photographs marking milestones of the past 30 years was created for guests to view.

The entire venue was converted into a glittering starry night – with LED star cloth wrapped all around. A set was created incorporating a small screen for the hand shadow graphy presentation, and two larger screens for live feed.
Finally, to mark the occasion, the anniversary logo was projected onto the impressive ADGAS building, a landmark in Abu Dhabi.
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06/10/2007
Artaaj Launches Powerplate in Dubai
Artaaj Events recently organized the launch of the latest lifestyle machine, Power Plate®, the premium vibration device powering a new dimension in wellness solutions for all ages, lifestyles and physical abilities. Our client, Al Kamda, the UAE distributor, leads the Middle East market in lifestyle, fitness and spa equipment. Dutch Olympic Trainer Guus van der Meer, the inventor of Powerplate, was one of the guests of honour at the event.
Endorsed by celebrities all around the world, the UAE launch had its own celebrity appeal. Lebanese singer Nancy Ajram entertained the audience and Miss World 2000, Priyanka Chopra, also graced the occasion.
The star studded event was kicked off by a laser show, and packed with performances by an international dance troupe flown in from Europe.
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06/05/2007
Artaaj Events Turns Four!
What a fabulous evening! Last week, we celebrated our fourth anniversary at a glittering cocktail party held at Lotus One, at the Dubai International Convention Center.
The evening themed “Fresh”, featured our signature yellow throughout. The invitations, a funky tin box filled with fresh tasting lemon drops were hand delivered to guests.
The venue was transformed with inventive décor and lighting – yellow the color of choice with fresh lemons & flowers reinforcing the theme.
In keeping with the theme, we had commissioned a refreshing original martini cocktail, dubbed the ARTini, a delicious mix of Limon Cello, Absolut Citron and orange bitters, topped with pineapple juice. A non alcoholic version had the exotic flavors of passionfruit & elderberry infused with pineapple. The yellow drinks were served in tall glasses with black straws reflecting brand colours. Hot and cold canapés, carefully selected from a pan asian palette, were circulated among guests, topped off with a round of desserts which included a dark chocolate cake with the Artaaj yellow frosting, adding a festive touch to the menu.
The evening was packed with thrilling entertainment by international dance troupe, Extravadansa – who started off with an intro of So Fresh, So Clean, setting the theme, followed by powerful sequences to popular music.
Guests were given the opportunity to win fabulous prizes playing networking games. They had to either find another guest who had the same birthday as theirs or match the card given to them with another to win a day of pampering at the Burj Al Arab, the world’s first seven star hotel. A message was coded into the presentation played through the evening on screens at the venue, and those who decoded it were given the chance to win two air tickets to Europe!
We were thrilled to have so many media present, including a television channel. We even had a surprise visit by celebrity model, Marc Robinson and his team of top models from India!
Guests partied late into the night as DJ Elie played foot tapping hits throughout, with guests departing only at 3am.
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