Artaaj Events

Artaaj Events was commissioned to manage ITP’s Arabian Business Media & Marketing Conference 2007. This was our first collaboration with ITP Executive Publishing and following a successful event, we look forward to many more.

The event was held on 11th & 12th November at the DWTC, featuring big name personalities from home and abroad including Piers Morgan, former editor of the UK’s Daily Mirror, Paul Charles from Virgin Atlantic and Mohammed Alabbar - Chairman, Emaar, who was honoured with the inaugural life time achievement award by ITP Chairman Andrew Neil.

Elements managed included stage design and sound & light production, hostesses, live video feed and the food and beverage requirements.

WILD Flavors ME FZE, the largest privately owned global supplier of natural flavor ingredients for the F&B industry, commissioned Artaaj Events to conduct the opening of their brand new Dh 100 million production unit at Jebel Ali Free Zone. The plant was inaugurated by WILD chairman, Dr. Hans-Peter Wild and DP World chairman, Sultan Ahmed bin Sulayem.

The entire warehouse was draped and converted into a green zone. The corporate colors of our client are white and green and therefore we used these two colors as much as possible. Hostesses were wearing white and green costumes, flower arrangements were put together in these colors, the specially made drinks by WILD were green and even the tasting stations were lit in green to make it complete.

The entire production was stopped for 3 days for our events team, so that we could convert the place from a warehouse to a nice place for the expected guests, who were flying in from the entire GGC region, Europe and the US to show their presence at this special day.

The following day our team organized a private desert safari for around 40 specially invited guests to join Dr. Wild and his family for a special and typical day out in this part of the world. Ten 4x4 drives took them into the desert for some fun in the dunes and into a little wonderland, a very special tiny little desert camp arranged especially for such occasions. The WILD camp looked just incredible and was for sure not one of those camps, that every tourist will be able to visit. A rose water welcome, special catering and perfect treatment were top priorities in order to make this day really special even for those who went on a desert safari before. There is nothing more to say that mission accomplished!!

Al Fahim Enterprises and ALDAR Properties held the grand opening of the first Ferrari store in the Middle East at Marina Mall, Abu Dhabi.

Artaaj helped create a VIP feel to the entrance with color changing cones and crystal balloons. Inside the store, a ribbon-cutting ceremony took place with Ferrari's President Luca di Montezemolo, Ahmed Ali Al Sayegh, Chairman of ALDAR, Abdullah Abdel Rahim Al Fahim, Chairman of Al Fahim Enterprises and Ferrari's Commercial and Brand Director, Dany Bahar.

Artaaj Events helped Caracal International, Abu Dhabi, UAE’s very own light weapons manufacturer make their presence known at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) held from 24 to 27 October, 2007. Over the 4 days Artaaj Events hostesses greeted visitors at the exhibition and provided assistance on the stand. They had a rare opportunity to admire some amazing customized weaponry and try their hand at being “Caracal’s Angels”!!

On a more serious note Caracal International, recently made its products available for sale during at ADIHEX. Along with their commercial debut of superior line in signature pistols, Merkel, one of Germany’s most respected manufacturers of rifle and shotguns for hunting and sports joined Caracal in presenting an impressive range of hunting weapons.

Caracal’s participation at ADIHEX signals the regional debut of Merkel, which had been newly acquired in July 2007 by Caracal.

Caracal's production capabilities include machining, surface treatment, quality control and assembly line. A test certificate was issued in May 2006 fully certifying the Caracal Pistol to be in compliance with the test criteria of NATO D14 standard, TA Police Standard and the Federal Armed Forces Technical Purchasing requirements.