Artaaj Events

This past week we were commissioned by the Modern Refreshment Company, division of Masafi, the leaders in bottled mineral water to conduct sampling for Magic energy drink.

Sampling was conducted across different locations in Dubai like Dubai Festival City, Carrefour, Geant, Emarat Petrol Station, various beaches and parks. Promoters in branded wear approached consumers and invited them to branded table stands setup. Chilled cans were also handed out to the consumers.


Artaaj ran the entire campaign, look after logistics, government and outlet permissions, promoter training, data collection and report submissions.

After a competitive selection process, Artaaj was chosen to manage the 2nd Graduation of students for the prestigious Petroleum Institute, Abu Dhabi.

At the event, guests were greeted by hostesses in gold and blue uniforms, PI volunteers and traditional gahwa service. Petroleum Institute flags and roll-ups also lead guests to the pre function area. The event was attended by more than 800 guests and the Emirates Palace Auditorium was washed in blue and green lights with two huge logos projected on the side walls. Flowers adorned the front of the stage and were coordinated with the VIP tables centrepieces. Taking centre stage was the beautiful backdrop which was used for the final graduation photo as the students proudly stood on the risers with their graduations certificates and gifts.

The evening’s graduation was introduced with inspirational speeches by H.E. Yousef Omair Bin Yousef, CEO – ADNOC and Chairman, PI Governing Board; Mr. C.D. Mote, Jr. President, University of Maryland; Dr. Michael M. Ohadi, Chief Academic Officer and Acting Executive Director & was followed by a thank-you speech by a student representative.


The ceremony itself flowed smoothly with live feed capturing the whole graduation. The graduates were very pleased to be attending such a prestigious ceremony and the smiles and cheers of the guests also exuded pride. Once the ceremony had drawn to a close, the guests were led to the ballroom for their buffet dinner.

It was great to have a pat on the back after the event, with an email from the PI Student Affairs office awaiting us the following day: “I would like to express my appreciation of the excellent performance of your team in outstanding event organizing. It is evident that this high performance team is lead by a good management.” It was great to work with all the team at PI & ADNOC PR, and we sure look forward to it next year!

HRH Sheikh Mohammad bin Zayed Al Nahyan, Crown Prince of the Emirate of Abu Dhabi was the guest of honour at the official launch of Prestige Jet at Al Bateen Airport in Abu Dhabi.

Prestige Jet launched seven private jets on 25th December 2007. The entire VIP lounge was lit with special lighting and branded with Prestige Jet flags, banners, rollups and pop-up backdrops. The event was attended by leading media representatives. His Highness was gracious enough to personally visit each of the launched jets. On the following day, an exclusive group of 120 guests and visitors were allowed to take a look at the jets. Artaaj also assisted Prestige Jet further with a with two-day photo shoot of the jets for their campaign.

Artaaj organized and managed a lead generation program for DAC brand of home care products by Henkel at the Mother, Baby and Child Show. The project was managed on a turn-key basis and included exhibition stand management with production of panels, logistics management with organizing deliveries of samples and storage capabilities as well as promoter management.

Artaaj trained promoters distributed samples of DAC to consumers who filled in their information. The promoters demonstrated the usage of the product and invited consumers to try the application on the tiles set-up for the demonstration.

A total of 1500 consumers participated in the program and received DAC samples.

The last month of 2007 brought along a host of festivities with the Artaaj team celebrating Eid, Christmas and New Year in style.

For 'Eid Al Adha', we had an inviting majlis set up in our reception area where all the girls in the team were treated to intricate henna designs, with silver stars & moons all around! We even had visitors dropping in who were delighted to have the opportunity to have henna done. The entire team also was treated to a fabulous lunch with kebabs galore!

For Christmas, we had a fabulous tree, twinkling lights and lots of snow! We even had Santa visiting us where he brought us all chocolates and alarm clocks! Could that be a sweet little hint for us to get to work on time? Traditional fruit cake and carol singing completed the festivities on the day.



New Year’s Eve saw most of the team gathering at our intrepid CEO, Biju’s home, where he graciously hosted a party for family and friends. With an obliging DJ and flowing beverages, it turned into the after party to beat all parties, with even the sturdiest of the lot staggering home at 7am!