Artaaj Events

As part of the awareness drive for Peril detergent, Artaaj Events recently organized a sampling event at Dubai’s Mamzar Park. Dubai’s other top parks are to follow suit; a different one on each weekend.

Visitors to the park for the weekend event saw customized carts with branded umbrellas parked at the entrances. Three high traffic spots were chosen where carts were placed and a team of three welcomed consumers.

Hostesses in specially designed costumes handed out samples of the detergent. They explained the product benefits to consumers and encouraged them to try the detergent in their next wash load. Hostesses collected pertinent feedback from consumers while giving them important laundry tips.

Children were handed Persil branded balloons and in no time the park was dotted with happy children waving their Persil balloons in the air.


Artaaj managed a turn-key operation including organizing the staff, managing casting and training sessions and procuring relevant permissions from the Horticulture Park Authority and the Economic Department. Additionally, the team liaised with the production company for building the carts, designing the umbrella and producing appropriate branding.

Over 1500 visitors received samples over the two day event. Artaaj successfully reached out to 40% of consumers who mentioned that they had not heard of the brand thus helping to create a successful brand building exercise.

Established in the region for the past five years, working on almost 800 projects for more than 250 clients; Artaaj Events is entering an exciting phase of regional expansion, with the opening of the first branch office in Abu Dhabi.

In the past year, we have successfully organized events for several prestigious clients in Abu Dhabi such as Etihad Airways, ADGAS, Prestige Jet, Petroleum Institute, and others.

With our new offices based on the concourse level at the very stylish ADNEC, we are looking forward to building closer ties with all our clients, continuing to provide them with turnkey solutions for their event management requirements. Apart from offering our extensive portfolio of services, our Abu Dhabi branch will also focus on providing comprehensive wedding planning and exhibition management services.

Being hard working, fun loving staff members at Artaaj means that when we leave the phones and escape the office, we are ready for some serious play time. Work Hard, Play Hard right? And after all the hard work, what better place to live out the “Play Hard” mantra than a paintball field!
With everyone pitted against each other anonymously, and dressed in the mandatory overalls, it was everyone’s chance to let their inner Rambo out (and settle any office revenges!). Captain Fiona started off with the first choice for her Blue team, followed by Captain Hadi picking for the Khaki team. Teams chosen, then strategy, shooting styles and enemy targets became the only, and very serious, topics of the afternoon.

For anyone that hasn’t played paintball before there is a fair bit of strategy that can come into the game..or, in some cases, not too much strategy. But hey it’s about the fun after all right? Some people however, whether there was strategy or not, preferred to believe that rules are made to be broken (or at least mutely ignored).
But hey, I guess there are no rules in warfare right? But invincible, indestructible soldiers…maybe just in the movies.

Though not organized as a team building day, we also learnt that the way we played on the field could be taken back to the office and used in our own professional strategy.
With a few bruises and some sweaty, dusty faces we moved next door to Dubai Creek Park where we were treated to a fully catered professional BBQ and an evening of cricket, badminton, tag, soccer and rug time. Now that’s some real relaxing time.


Thanks to everyone who helped make this month’s staff event the success that it was. Stay tuned for the Dubai World Cup!

At Artaaj, we love to find any occasions to break out the decorations or cake! Last Thursday however saw us take our celebrations for a major milestone for a much loved colleague out of the office and into the night.
Arafat Usman, also known as AU, is to tie the knot with his bride-to-be in March in Pakistan and as such, required from his faithful Artaaj team, a bachelor party never to be forgotten. The boys kindly extended the invitation to the gals of the company – that’s just the sweet things they are – and let’s face it, we had the best ideas to torture the man (thanks Tas!).

Our CEO Biju, as always, offered his home as a venue and the arrangements were quickly made. Artaaj staff were greeted by a professional photographer that captured the evening, a great buffet spread out for all, two incredibly happy and obliging barmen and a rockin’ DJ breaking out the tunes for us all. Being a welcoming family company, spouses, partners, friends and children were all included – well at least until a certain hour for the kiddies.

Needless to say, as the rooms started fill, Punishment Time for the groom-to-be arrived. While not to give too much away, props involved in the affliction involved a large knife, gaffer tape, much rope, oil, shaving cream, toothpaste, eggs, flour and the streets of Dubai! It must be mentioned that many of the ideas our cruel minds conjured up in the days preceding were scaled down. We did, after all, want him to make the flight and not miss the BIG DAY (very lucky Arafat!).

Arafat, as always was a true sport – his big wide smile protruding from the mess we covered him in. A not-so-quick shower was needed to sort him out and get him back onto the dance floor for his John Travolta moves. Yep – let’s face it, you couldn’t keep that guy single for long!
Unfortunately for Tas, the cruelest mastermind and organizer behind the plot, revenge and karma came back….and another bunch of towels please….
While the good looking, charming, lovely, intelligent, yet still single women of Dubai mourn the loss of another good man, we are so happy for Arafat, and his bride-to-be couldn’t have found a better sort!
Thanks to all who organized the party and to Biju for providing the venue.

Arafat, everyone at Artaaj wishes you the most wonderful day. We all wish we could be there. Make us proud and bring back all the photos…and the bride 
And Ray….watch out…you’re next….

Valentine’s Day brings out the hopeless romantic in all of us….even if we do not want to admit it! We all secretly hope to arrive at work and be surprised with roses and balloons.
At Artaaj, that was actually a reality. We all arrived at work to find the office decorated with heart shaped balloons and roses. With the team dressed in their favorite red item of clothing everyone was ready to celebrate this day of romance.

Excitement filled the air and the fun committee really out did themselves when flashing heart shaped badges were given to everyone to wear. To make the day even more special, we were treated to homemade heart shaped waffles with strawberry jam (just to keep the red theme going) which we all couldn’t stop eating! As per annual tradition, our CEO, Biju, ever the ladies man, treated all the girls in the office to their very own long stemmed rose.

To top off the day, a red heart shaped marzipan chocolate coffee cake(try to say that fast three times in a row!) was the centre of attention at a cake cutting ceremony that landed up with more photos and a lot more eating!
Great colleagues, great friends, great times….we look forward to the next heart day!

National Bank of Abu Dhabi (NBAD), commissioned Artaaj Events to arrange their 40th Year Anniversary celebrations in Abu Dhabi, which included a VIP Gala dinner and a fun internal celebration.

The first event was held at the Emirates Palace lawns, in a presidential marquee. Arriving guests were greeted by hostesses who led them through a grand red carpet entrance. On entering the marquee guests were greeted by an array of lighting effects, lavish table décor with gilt Chevari chairs, with the highlight being the stunning stage, decorated with stretch fabric draping, illuminated to the various moods of the evening.


The high profile event saw nearly 600 attendees with HH Sheikh Mansour bin Zayed Al Nahyan attending as the special guest of honour, and keynote speaker former US President George H. W. Bush. All in all an extraordinary panorama to celebrate the extraordinary achievement of the National Bank of Abu Dhabi.


As the festivities continued the following evening, NBAD wanted to commemorate such an achievement with the people who helped to make it all happen. NBAD staff, colleagues and friends were invited to the Beach Rotana Hotel & Towers where they were entertained by a world renowned illusionist, had a spectacular cake cutting ceremony, followed by dramatic confetti & balloon drops to put them in the mood for a truly high octane evening.


Party games were played, and raffle prizes were on offer with a top prize of AED 40,000 for one of the lucky invitees. Artaaj again transformed the venue with special sound & lighting effects, setting the scene which ensured all partied on till the early hours of the morning.