Artaaj Events

For the third year running, Artaaj Events successfully organized “Metamorphosis” an annual conference presented by the Career Development and Succession Planning Department of Etisalat, UAE’s leading telecommunications provider. Held on March 24th, six hundred Etisalat CXOs, VPs and executives assembled at the conference center of the Grand Hyatt hotel, to learn more about competition analysis and global strategies.

2008’s conference theme was Transcending Beyond Boundaries, exploring the effects of globalization and increasing competition. Artaaj worked with the client from the very beginning in planning and choosing the speakers, finalizing the identity and the various elements of the event. Professor Chan Kim, prolific strategist and widely held as an authority on competition analysis, also the author of Blue Ocean Strategies was chosen as one speaker for the conference. Dr. George Yip, Dean of the Rotterdam School of Management Erasmus University, one of the world's leading authorities on global strategy and marketing, managing global customers, and internationalization, was selected as the second speaker for the event.



The branding and stage designs were then presented along with trophy designs for the three groups of executives graduating from various programs.

The brief was that the designs had to be innovative and progressive. An unique semicircular stage was designed with a canopy of PDPs which added a high tech element to the design. Crisp and clean, white was chosen as the main color for the stage, which also incorporated an interactive screen which was used during the commemoration ceremony.


Finally, we consulted with the client, presenting various options for mid conference entertainment, settling on an international bubble artiste whose performance, both aesthetic and fun, highlighted how we can think out of the box and are limited only by our own creativity. A mentalist was chosen as a second act, demonstrating the powers of the human mind, that can transcend self imposed boundaries.