Artaaj Events

Anu Thomas has joined the Artaaj proposal management team. With a diploma in event management and innovative marketing, she worked at the Star TV network before taking up her assignment at Artaaj Events. She has also worked as an audience developer and venue manager at an event management company. Anu is from India but has lived in Dubai all her life and loves going mountain climbing to clear her mind!

Nayla Yared, from Lebanon, has a degree in Public Relations and Marketing. She spent 3 years as the Press Officer for the Al Bustan Festival of Music and the Arts (Member of the European Festivals Association) in Beirut, 5 years as the Artistic Coordinator and Administrator of Theatre Monnot of the Saint Joseph University in Beirut and helped launch the first Dubai International Fashion Week in Dubai before managing it in the following year. Nayla has lived in Kano, Nigeria for two years and has joined Artaaj as an Account Manager.

Charlene Tan has joined Artaaj from Singapore, where she was involved in delegate sales for the conference industry for two years, selling high value conference packages to highly influential decision-makers around the globe. Charlene has studied at the University of London and specialized in Finance, Investment and New Market events. When not working, she enjoys dancing, sun basking and travelling, Thailand being her favorite place in the whole world! Charlene is part of the Proposal Management team.

Artaaj Events was commissioned to conduct an awareness drive for DAC disinfectant via live demonstrations of the product.

DAC branded vans and a crew of promoters visited a known database of customers to educate consumers on the usage of the product and to introduce them to the brand. The mobile team was equipped with DAC products, cleaning materials, samples and gifts.

A professional cleaning service demonstrated the product in a room of the house and gave tips on effective usage. While the consultant explained the product attributes to the lady of the house, the helper entertained the children with puzzles and coloring contests.



Artaaj planned the route maps, trained and selected suitable members for the mobile team, organized the branded van, and procured necessary government permissions.
The team visited 300 homes during the campaign!

As a part of the Health & Wellness Campaign by The Clorox International Company, Artaaj Events recently conducted a promotion campaign at various schools in the UAE. The campaign highlights and underlines the various causes of illness spread through germs and harmful bacteria in the household and public areas.



This campaign, as the name suggests, is focused on positioning ‘Clorox’ as a 'Hygiene-Centered' brand. In other words, the focus is broadening from DISINFECTING to HYGIENE. By dispatching the “Clean Squad” and enrolling childrenin the “Clean Club”, we look to highlight and underline the various causes of illness spread through germs and harmful bacteria in the household.



Running for one week at each school, the campaign is being targeted towards preschool and elementary school age children. On the first day, all children are given a worksheet & an activity sheet where they would have to locate the germs in the picture. Preschoolers are given a black & white germ poster of a classroom and germ stickers where the child will have to locate the germs in the classroom. For elementary school, a worksheet and a booklet containing rooms of a house is provided with stickers to locate germs in each room. Older children also receive a collage to locate germs in the highest possible areas of the house. On the 7th day, the best assignment submitted in each section will be awarded with certificates. All children are being given Clean Club stickers & badges.



Artaaj managed the project as a turn-key operation including organizing the staff, managing casting and training sessions and procuring relevant permissions from the Dubai Healthcare Authority, the Economic Department & the Ministry of Education. Additionally, the team liaised with the production company for printing the activity sheets, worksheets, booklets, badges, stickers & posters for the campaign.

Qatar Telecom via thier agency Adabisc commissioned Artaaj Events to develop and execute a customized Ice show that was performed at the Villaggio Mall in Doha, Qatar on 21st April, 2008.

The show that was developed was an integral thematic story, that came out of the client’s request to express that the service is customer-centric and based on “Your“ needs. The telecom service provider had to be highlighted as the hero of the show by emphasising that any problems, wishes and dreams come true and are solved through dialogue with the telecom service provider.

The whole show was based on a customized music composition, with sound effects of mobile phones, fixed phones, internet and dialogue voices.

During the opening sequence on the ice, different actors-skaters arrived, one by one, introducing their characters to appropriate music. With the change of music and light effects arrived a mysterious “Figure“, dressed in a costume of the company’s colours- representing the service provider.

The solution for all needs is offered by the “Figure“ – the customer service provider. All characters were excited and began their individual dance displays on ice.

The skaters performed their routines expressing their story. In the finale, all skaters along with the “Figure“ skated to the a customized track that included the company jingle, name and motto. 6 professional skaters displayed various choreograpies for a period of 15 minutes. All skaters were international level competition participants.

Panasonic, the Japanese electronics giant held a regional meeting in Dubai for their dealers from across Middle East & North Africa. Artaaj Events was commissioned to provide a turn-key solution for the event.
Hostesses welcomed the 175 guests to the pre-function area where they were greeted with a welcome drink. Guests were then ushered into the ballroom where they were surprised to see a large 10m x 3m screen for the presentation instead of the regular smaller screens. The ballroom glowed with spot lights which constantly changed the ambient color from blue to green and the different gobo patterns that gave a classy effect to the room.

A Master of Ceremonies introduced the various speakers and the entertainment for the evening. Entertainment that was proposed was special European dance choreographies. The highlight of the evening was the illusionist performance where she kept audiences guessing with her astonishing feats.
A ‘signing of the commitment board’ event was planned towards the end of the evening. The Managing Director opened the ceremony with a toast. Hostesses carried the boards on stage for the Panasonic management and the dealers to sign.

The evening finished off with dinner and a Belly dance performance.
The client was thrilled at the success of the event and confirmed that the success lay in the detailed planning of the teams. The event team prepared a detailed operations plan, a MC script and a director’s script which included a detailed sound and light plan for the event.
A resounding thank you to all the team!

Abu Dhabi National Hotels recently assigned Artaaj Events to organize the farewell of their chairman, H.E Khalifa Nasser Al Mansoori. The reception took place on the 21st April 2008 at The Sheraton Hotel, Abu Dhabi. Apart from the farewell, the objective of this event was to welcome the newly appointed chairman as well.

The evening commenced with a speech by the new chairman, H.E. Saif Mohamed Al Hajeri, as he introduced H.E Khalifa Nasser Al Mansoori, and honoured him with an award on behalf of ADNH for his successful contributions & undivided commitment during his tenure for 12 years. Artaaj was involved in the complete event management from invitations and venue branding to producing a short video of ADNH showcasing the achievements & growth of ADNH during the tenure of the outgoing chairman.

From the beginning of 2008, Artaaj Events joined forces with the British University in Dubai to assist them with one of the biggest conferences they have hosted to date. IAMOT 2008, the 17th International Conference on Management of Technology, took place from the 6th – 10th April at the DICEC in Dubai. The conference was held under the patronage of H.H. Sheikh Ahmed Bin Saeed Al Maktoum.

It was the first time that IAMOT has been hosted in the Middle East and the expectations were high all round. Together Artaaj and BUiD worked closely on building the image of the event, finding the delegates, contacting potential sponsors and designing an overall event which would impress the visiting delegation and be a show piece for the British University in Dubai.

Artaaj designed all the collateral elements of the conference from branding at the convention centre to the stage for the gala dinner, providing a backdrop where a number of key personalities were welcomed to receive their awards in the different categories.

The end result was successful conference with over 400 attendees, many who were international participants getting their first taste of Dubai.