Artaaj Events

Artaaj organized the Microsoft Gulf staff gala dinner at Mina A’ Salam. The theme was ‘Night of the Stars’. The guests were greeted by paparazzi and interviewed in true red carpet style giving the guests a feel of being at the Oscars. As a surprise element, Oscars were presented to the staff in several dedicated categories.



Artaaj was involved every step of the way in providing the beautiful hostesses, energetic dancers that wowed the guests with their hollywood themed performances. The evening concluded with the DJ who spinned tunes that made the guests dance their way into the early hours.

Artaaj organized a property launch last week for Safari Real Estate, a company with a large portfolio of properties in Pakistan who are branching out to Ajman in the UAE. Held in the Al Ameera Ballroom at the Grand Hyatt Hotel the event attracted 200 guests who came to see the launch of their new projects, Safari Gold Tower and Safari Residencia. Artaaj produced all aspects of the show and throughout the evening guests had a chance to win prizes in a raffle draw. Guests were treated to a custom made laser show projected onto an 8m water screen, and entertainment was provided by an amazing aerialist who wowed them all with 2 fantastic performances on stage.

Last week, Artaaj orchestrated a property launch for a joint venture in the growing Emirate of Ajman, held at the newest hotel on Dubai’s 5 star map, The Raffles Hotel. Local real estate developer High Sky Properties and German investment company ICT, wowed their invited guests with a custom made laser show projected onto a 8m water screen complete with smoke machine and dramatic music.



Artaaj also provided a celebrity MC for the event to conduct the show and end on a high note by introducing the lively entertainment. The whole show was filmed by our videographers and shown on the big screens. All sound and light was provided by Artaaj.

Late in January 2008, we were contracted by Global Village, a member of Tatweer, to organize and manage Disney Live! presents Mickey’s Magic Show, a magical on-stage production showcasing a never-seen-before combination of master magician Mickey Mouse and the ever-dazzling Minnie.





Global Village, a leading culture and entertainment destination for families in Dubai, brought in this multimillion dollar production to the GCC the first time, as part of their mandate towards raising awareness of Dubai as the foremost tourism destination in the world.



The show itself is produced by the worldwide leader in producing and presenting live entertainment experiences, with 25 million people in attendance at its shows each year, which include Disney On Ice, Disney Live! among various others.



With these robust credentials behind us, we set about bringing the show to life. Working with the marketing team at Global Village as well as the production house; we created a blue print for the show, covering every aspect from marketing, sponsorship, promotion, ticketing, hospitality, infrastructure and production. With the show dates decided as 15 – 26 May, we then started generating marketing material including all outdoor, print, radio and below the line promotion plans and creative.



Our operations team simultaneously worked with the production teams at the production house to ascertain show requirements and ensure that the venue was equipped with adequate infrastructure, looking at procuring additional equipment wherever necessary. The task at hand was to create a theater seating an audience of 2000 from scratch at Airport Expo, an exhibition center in Dubai. Designing the venue and seating plans, the teams overcame several challenges along the way including several moves from one hall to another, as well as another corporate potentially taking over the hall partially midway through the show!





As the show dates came closer, we worked with the Global Village team to put together several promotional events where Mickey Mouse was flown into Dubai to attend the show announcement press conference, make a special appearance at Ibn Battuta Mall as well a visit to the Dubai Center for Special Needs. After the press conference, tickets went on sale, with all the media started coming on line with newspapers and billboards around Dubai splashed with advertisements, and the radio ringing aloud with Mickey’s Magic Rap!



All too soon, the production team were flying in, with their equipment freighted across from their previous show in Egypt. While we assisted them on site with the load in and build up, another part of the Artaaj team was coordinating the show crew with ushers, stage hands, merchandisers, security, housekeeping, parking attendants. All in all, more than two hundred people worked to bring the show to life!





Opening day brought with it the usual jitters and challenges, as well as a very special guest! We were honored by a visit by Her Highness Sheikha Fatima, grand daughter of HH Sheikh Mohammed bin Rashid al Maktoum, UAE Prime Minister and Vice-President, Ruler of Dubai, and many other famous members of the royal family from around the emirates like, Ras Al Khaimah, Fujeirah, Sharjah & Ajman





It wasn’t all work and no play, however, we did have a fantastic opportunity to get to know all the teams better when our CEO hosted a networking dinner at his home on one of the show nights. Of course, we all left in the wee hours of the morning, establishing this as the first of many great nights out altogether, with ski trips and dinners galore!





As they say, “there ain’t no business like the show business”, and we all had a fantastic experience working on the project, creating a more than a few lasting friendships along the way.

Qatar Telecom via thier agency Adabisc commissioned Artaaj Events to develop and execute a customized Ice show that was performed at the Villaggio Mall in Doha, Qatar on 21st April, 2008.

The show that was developed was an integral thematic story, that came out of the client’s request to express that the service is customer-centric and based on “Your“ needs. The telecom service provider had to be highlighted as the hero of the show by emphasising that any problems, wishes and dreams come true and are solved through dialogue with the telecom service provider.

The whole show was based on a customized music composition, with sound effects of mobile phones, fixed phones, internet and dialogue voices.

During the opening sequence on the ice, different actors-skaters arrived, one by one, introducing their characters to appropriate music. With the change of music and light effects arrived a mysterious “Figure“, dressed in a costume of the company’s colours- representing the service provider.

The solution for all needs is offered by the “Figure“ – the customer service provider. All characters were excited and began their individual dance displays on ice.

The skaters performed their routines expressing their story. In the finale, all skaters along with the “Figure“ skated to the a customized track that included the company jingle, name and motto. 6 professional skaters displayed various choreograpies for a period of 15 minutes. All skaters were international level competition participants.

Panasonic, the Japanese electronics giant held a regional meeting in Dubai for their dealers from across Middle East & North Africa. Artaaj Events was commissioned to provide a turn-key solution for the event.
Hostesses welcomed the 175 guests to the pre-function area where they were greeted with a welcome drink. Guests were then ushered into the ballroom where they were surprised to see a large 10m x 3m screen for the presentation instead of the regular smaller screens. The ballroom glowed with spot lights which constantly changed the ambient color from blue to green and the different gobo patterns that gave a classy effect to the room.

A Master of Ceremonies introduced the various speakers and the entertainment for the evening. Entertainment that was proposed was special European dance choreographies. The highlight of the evening was the illusionist performance where she kept audiences guessing with her astonishing feats.
A ‘signing of the commitment board’ event was planned towards the end of the evening. The Managing Director opened the ceremony with a toast. Hostesses carried the boards on stage for the Panasonic management and the dealers to sign.

The evening finished off with dinner and a Belly dance performance.
The client was thrilled at the success of the event and confirmed that the success lay in the detailed planning of the teams. The event team prepared a detailed operations plan, a MC script and a director’s script which included a detailed sound and light plan for the event.
A resounding thank you to all the team!

Abu Dhabi National Hotels recently assigned Artaaj Events to organize the farewell of their chairman, H.E Khalifa Nasser Al Mansoori. The reception took place on the 21st April 2008 at The Sheraton Hotel, Abu Dhabi. Apart from the farewell, the objective of this event was to welcome the newly appointed chairman as well.

The evening commenced with a speech by the new chairman, H.E. Saif Mohamed Al Hajeri, as he introduced H.E Khalifa Nasser Al Mansoori, and honoured him with an award on behalf of ADNH for his successful contributions & undivided commitment during his tenure for 12 years. Artaaj was involved in the complete event management from invitations and venue branding to producing a short video of ADNH showcasing the achievements & growth of ADNH during the tenure of the outgoing chairman.

From the beginning of 2008, Artaaj Events joined forces with the British University in Dubai to assist them with one of the biggest conferences they have hosted to date. IAMOT 2008, the 17th International Conference on Management of Technology, took place from the 6th – 10th April at the DICEC in Dubai. The conference was held under the patronage of H.H. Sheikh Ahmed Bin Saeed Al Maktoum.

It was the first time that IAMOT has been hosted in the Middle East and the expectations were high all round. Together Artaaj and BUiD worked closely on building the image of the event, finding the delegates, contacting potential sponsors and designing an overall event which would impress the visiting delegation and be a show piece for the British University in Dubai.

Artaaj designed all the collateral elements of the conference from branding at the convention centre to the stage for the gala dinner, providing a backdrop where a number of key personalities were welcomed to receive their awards in the different categories.

The end result was successful conference with over 400 attendees, many who were international participants getting their first taste of Dubai.

CIRRUS Developments recently choose Artaaj Events to launch their second major development, Aquarius Gate.Comprising of residential and commercial property, the property is a ‘first’ in many ways, including the launch event itself.



From the moment investors and guests arrived, they were welcomed through a channel of over 20 elegant models to guide them to the pre function area where they were entertained by a classical string quartet. After that it was then on to the the high tech event area through a fog screen and onto the main feature of the evening: the 3D hologram.



Artaaj created this unique 3D hologram to showcase the property with their computer generated sales manager explaining the development. Hugely publicized, the technology was a crowd puller and ensured an overwhelming response to the development. Other event technologies included elaborate moving heads and water screens used to great effect to create a differentiator for the development.



A truly successful launch and partnership between CIRRUS Developments and Artaaj, one which both parties are looking to repeat and expand on.

The e-TQM College assigned Artaaj in February to collaborate with them on their 2nd International Congress on Quality which took place from the 6th – 9th April at the Cultural & Scientific Association in Dubai. The main purpose of the Congress was to empower and disseminate quality concepts in the Middle East.

Artaaj got involved in the beginning with promoting the conference through email campaigns and RSVP management for the two months running up to the conference. During the conference days we managed the registration process for VIP’s, speakers and delegates with ushers and hostesses. Over 550 people visited the workshops on the first day and the main inaugural sessions on the second.

Following the success of our first alliance both parties are already planning the 3rd MEQA congress for 2009.