Artaaj Events

TBWA/RAAD commissioned Artaaj events to run a mall promotion for VISA, the number one payment card used by people around the world. The 2008 summer promotion encourages card holders to use their card abroad during their summer vacations, and win a “royal trip” i.e., get flown in style to either the Chateau de Bagnols Castle Hotel of France or the Thornsbury Castle Hotel of England, with spending money credited to their card.



Held for 6 days at the Ibn Batutta Mall in Dubai, the promotion area had a royal feel to fit the campaign’s theme complete with a set of thrones, crowns & royal robes. Our promoters dressed as “guards” and “maids” in custom designed royal livery, interacted with mall visitors, inviting them to wear the robes and crowns and sit on the royal throne. Our promoters then used Polaroid cameras, to provide the visitors with the picture instantly, capturing their royal moment forever!





Artaaj was involved in the complete organization & production of the promotion, from the promoters, their costume designs to the production of the entire stage. This would be one Royal experience that Artaaj would never forget!

Artaaj Events was commissioned to conduct an awareness drive for DAC disinfectant via live demonstrations of the product.

DAC branded vans and a crew of promoters visited a known database of customers to educate consumers on the usage of the product and to introduce them to the brand. The mobile team was equipped with DAC products, cleaning materials, samples and gifts.

A professional cleaning service demonstrated the product in a room of the house and gave tips on effective usage. While the consultant explained the product attributes to the lady of the house, the helper entertained the children with puzzles and coloring contests.



Artaaj planned the route maps, trained and selected suitable members for the mobile team, organized the branded van, and procured necessary government permissions.
The team visited 300 homes during the campaign!

As a part of the Health & Wellness Campaign by The Clorox International Company, Artaaj Events recently conducted a promotion campaign at various schools in the UAE. The campaign highlights and underlines the various causes of illness spread through germs and harmful bacteria in the household and public areas.



This campaign, as the name suggests, is focused on positioning ‘Clorox’ as a 'Hygiene-Centered' brand. In other words, the focus is broadening from DISINFECTING to HYGIENE. By dispatching the “Clean Squad” and enrolling childrenin the “Clean Club”, we look to highlight and underline the various causes of illness spread through germs and harmful bacteria in the household.



Running for one week at each school, the campaign is being targeted towards preschool and elementary school age children. On the first day, all children are given a worksheet & an activity sheet where they would have to locate the germs in the picture. Preschoolers are given a black & white germ poster of a classroom and germ stickers where the child will have to locate the germs in the classroom. For elementary school, a worksheet and a booklet containing rooms of a house is provided with stickers to locate germs in each room. Older children also receive a collage to locate germs in the highest possible areas of the house. On the 7th day, the best assignment submitted in each section will be awarded with certificates. All children are being given Clean Club stickers & badges.



Artaaj managed the project as a turn-key operation including organizing the staff, managing casting and training sessions and procuring relevant permissions from the Dubai Healthcare Authority, the Economic Department & the Ministry of Education. Additionally, the team liaised with the production company for printing the activity sheets, worksheets, booklets, badges, stickers & posters for the campaign.

As part of the awareness drive for Peril detergent, Artaaj Events recently organized a sampling event at Dubai’s Mamzar Park. Dubai’s other top parks are to follow suit; a different one on each weekend.

Visitors to the park for the weekend event saw customized carts with branded umbrellas parked at the entrances. Three high traffic spots were chosen where carts were placed and a team of three welcomed consumers.

Hostesses in specially designed costumes handed out samples of the detergent. They explained the product benefits to consumers and encouraged them to try the detergent in their next wash load. Hostesses collected pertinent feedback from consumers while giving them important laundry tips.

Children were handed Persil branded balloons and in no time the park was dotted with happy children waving their Persil balloons in the air.


Artaaj managed a turn-key operation including organizing the staff, managing casting and training sessions and procuring relevant permissions from the Horticulture Park Authority and the Economic Department. Additionally, the team liaised with the production company for building the carts, designing the umbrella and producing appropriate branding.

Over 1500 visitors received samples over the two day event. Artaaj successfully reached out to 40% of consumers who mentioned that they had not heard of the brand thus helping to create a successful brand building exercise.

This past week we were commissioned by the Modern Refreshment Company, division of Masafi, the leaders in bottled mineral water to conduct sampling for Magic energy drink.

Sampling was conducted across different locations in Dubai like Dubai Festival City, Carrefour, Geant, Emarat Petrol Station, various beaches and parks. Promoters in branded wear approached consumers and invited them to branded table stands setup. Chilled cans were also handed out to the consumers.


Artaaj ran the entire campaign, look after logistics, government and outlet permissions, promoter training, data collection and report submissions.

Artaaj organized and managed a lead generation program for DAC brand of home care products by Henkel at the Mother, Baby and Child Show. The project was managed on a turn-key basis and included exhibition stand management with production of panels, logistics management with organizing deliveries of samples and storage capabilities as well as promoter management.

Artaaj trained promoters distributed samples of DAC to consumers who filled in their information. The promoters demonstrated the usage of the product and invited consumers to try the application on the tiles set-up for the demonstration.

A total of 1500 consumers participated in the program and received DAC samples.

Artaaj was commissioned by Wyeth Pharmaceuticals to manage activities at the Mother, Child and Baby show in Abu Dhabi this past week. Artaaj trained promoters welcomed consumers to the stand.

The activities that the promoters managed during the three days were:
 Encouraging children to get attractive designs at the face painter corner
 Clicking funny photos and placing them in frames as giveaways
 Handing out goody bags, colored balloons and face masks
 Managing a raffle draw every 2 hours
 Inviting consumers to the play area
 Letting children play with the mascot “Goldie”
 Painting activity





Additionally, Artaaj promoters assisted in the database collection activity of Wyeth Careline. Promoters collected on an average of 600 unique leads while approximately 2000 consumers participated in all activities.

Nadiya samples Luxury Arabian Dates

This past week Artaaj was commissioned by Nadiya Arabian Dates to manage a sampling campaign. Artaaj trained consumer consultants wearing designer Arabian fashion-wear handed over product samples to consumers visiting key supermarkets across Dubai and Sharjah. The activity will continue through the months of March and April.

Artaaj was commissioned by Data Direct to organize trained manpower (hostesses, supervisors, security and typist) for the popular IDEX 2007. IDEX 2007 presents itself as a unique opportunity for the key decision-makers from across the world, defence ministers, chiefs of staff and senior officers from army to glean the latest information on defense products and technology. Additionally, this past week, Artaaj organized trained hostesses for our clients participating in Gulf food 2007. Clients who had a kiosk at the region’s largest event for the food and hospitality industry were Nadiya Dates, Kohinoor Foods, Vigor Energy Drink and Food Specialities Limited.

This past week we have been commissioned by Masafi, the leader’s in bottled mineral water to conduct sampling of their Masafi juices. Consumers across stores in Dubai, Sharjah and Abu Dhabi got the opportunity to sample Masafi’s line of pure juices - Orange, Apple, Tropical and Mango.

Promoters in branded wear approached consumers and invited them to the branded table stands set-up with the Masafi décor and branding. Samples were handed out in clear glasses with the Masafi logo.

Sampling will continue this entire month on the weekends at a store near you!